Army Veteran. Successful Businessman. Outsider. Tim Michels proven experience in armed service leadership, and as a businessman led him to combatting incumbent Governor Tony Evers in the 2022 Wisconsin general election. Our collaboration with Team Michels led us to creating a 10 piece direct-to-voter mail campaign that reaffirmed Tim Michels as the most qualified man on the ballot.
November 8, 2022
Tim Michels
GOTV | Direct Mail
Our creative was driven by the comparative qualities of the two nominees. Positioning the two side-by-side made it clear to the voters on Wisconsin who was most qualified to serve as Governor.
We were quick to identify a strategy and design a plan that would effectively communicate to undecided voters- that Governor Tony Evers had fanned the flames of violence, and tuned his back on Wisonsinites. Understanding the momentum of the moment for some undecided voters of Wisconsin was key in the creative direction of our formulation against Governor Evers. With a growing number of Wisconsinites already fatally succumbing to the COVID-19 pandemic, and record breaking violent crime perpetrated by surreptitiously released violent offenders, the disparity between Evers and voters was growing.
Ultimately our efforts reached over 10,000 mailboxes. Yet, Governor Evers proved to be too rooted across Wisconsin to go on to winning the gubernatorial nomination.
