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Alek for Congress

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Alek is a former Oregon National Guardsman. Running for Congress as a check to balance the crazy policies coming from Washington. Alek, along with four others stopped an armed terrorist on a Paris-bound train travelling from Amsterdam to Paris in August 2015. His heroism earned him several awards and medals around the world including, the United States' Soldier's Medal. In addition, he received the Chevalier of the Legion of Honour and the medal of the City of Arras, France.

April 4, 2024
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Date

November 8, 2022

Client

Alek for Oregon

Services

Direct Mail Campaign

About the project

Project execution  

After doing the groundwork of identifying the key demographics of the Congressional District, we worked alongside Alek's team to deliver media that illustrated to voters that Alek will:

  1. Combat the high health care premiums and prescription drug prices
  2. Fight Inflation
  3. Lower Energy Prices

The race for Oregon's 4th Congressional District, which includes Eugene and most of southwest Oregon, would be hard fought by both Republicans and Democrats. Alek faced Democrat Val Hoyle, the former commissioner of the Bureau of Labor and Industries. We designed a plan that would illustrate Val's complicit hand in keeping drug prices and health care costs high. While concurrently informing voters that Alek's accomplishments were worthy of the Congressional nomination.

Project gallery / 

Alek faced an uphill battle in a District projected to lean Democratic. Our creative effectively supported the modest approach to combatting Val Hoyle's agenda.